You must have overhead other business owners or digital marketers talk about how important it is to do digital marketing and SEO. But, what does SEO actually means?
The meaning of SEO is in its name. Yeah! Search Engine Optimization defines itself very well.
The Short name Search Engine Optimization is SEO. It’s just a three-letter word but can change the complete game of Digital Marketing. In this article, we’ll know all those facts about SEO which can be beneficial in your business strategies.
Also, we’ll discuss the frequently asked questions about SEO difficulty. Your all why’s, how’s will be sorted out within this article.
What is SEO?
SEO is the abbreviation for Search Engine Optimization that stands for the process of practice to increase the quantity and quality of traffic to your website through organic search engine results on Search Engine Result Pages (SERP’s).
You’ve likely heard about SEO, if you haven’t heard about SEO, you can have a quick definition from Wikipedia. Here we’ll focus to understand the need for SEO. We’ll answer all the important questions for your website and business, like:
- How can you optimize your site or your business site for search engines?
- Difference between Good SEO and Bad SEO.
- How much time you should spend your SEO practice for an article or website.
There is no enough sweet to you as a business owner or worker is how you can actually do SEO to drive more relevant traffic to your website and to generate leads, sales. About all this, we’ll cover the complete guide in this article.
Complete Knowledge about SEO
To understand something clearly breaks that in small pieces of information. So to know the true meaning of SEO, let’s break the definition of SEO in parts:
Quantity of traffic. Why we do SEO? Obviously to generate more traffic. Once the right people clicking on your article from search engine result pages, more traffic will be there magically.
Quality of traffic. Generating more traffic with keyword stuffing or other black hat SEO techniques is temporary traffic. But if your article has the information that users searching for then, traffic on your website will increase genuinely. You can attract visitors on your sites but if they are coming to your sites of Google’s search as Apple laptops but you are an Apple farmer. That could not be quality traffic.
Organic results. You can earn more traffic by paying money because Ads occupies a significant portion of many SERPs. While organic traffic is any traffic that you don’t have to pay for.
You can know more definitions and guide on SEO through these Big Names that are known in the industry of Internet and Digital Marketing.
How SEO works?
We can say Search Engines a website.
Yeah! That’s true we have a list of links after we command a search engine like Google, Yahoo, Bing, Microsoft, etc. to display results of the query we made. There is a list of links to webpages that potentially have an answer to your query.
But have you ever consider what’s behind those magical lists of links?
Here you’ll know how it works.
Actually any search engine you are using has a crawler that gathers information about all the content that can be found on the internet by them. Generally, a crawler takes all these 0s and 1s back to search engines to build an index.
Here’s how it works: Google (or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. The index is then fed through an algorithm that tries to match all data that is related to your query.
There are a lot of factors on which the search engine’s algorithm works. You can know the details how a group of experts ranked their importance:
Till this point S and E of SEO (Search Engine Optimization) are all covered.
The remaining part O is optimization.
The O means “optimization” in SEO. Here this optimization stands for the people who write content and put it on sites are gussying that content and those sites up so search engines will be able to understand what they are seeing. And also that users who arrive via search will like that content what they see.
The optimization can be done in many ways.
Optimization can take many forms. It’s everything from making sure the title tags and meta descriptions are both informative and the right length to pointing internal links at pages you’re proud of.
Why SEO is Important?
SEO is a very important part of the content to be ranked on search engines like Google, Yahoo, Bing, Microsoft, etc. Everyone on this planet search for things. The search traffic is extremely powerful for any business because of its specific and intent nature.
Approximately every business knows that they need a strong SEO for their digital performance. No doubt that SEO will improve or increase the searchability visibility of their website.
Here are the main reasons why you and your website need SEO. No matter what type of your industry is, SEO can take your business to the next level. Take a free SEO score for your business website from us.
Organic Source of Traffic
Organic search is a critical part of the buyer’s funnel and getting users to complete a conversion and engagement. So indirectly the organic search is the main part of most business website’s performance.
This is a known fact that Google alone owns a significantly larger portion of the search market than other search engines like Yahoo, Bing, Yandex, etc.
Ooo that doesn’t mean that other search engines don’t contribute to any brand’s visibility. Yeah, they also do. But this is a researched fact that 75 percent of searches overall the world are on Google.
So you need to follow Google’s guidelines to improve your business’s website.
If you know that a majority of the world that has access to the internet is visiting Google at least once a day to get information.
So if you have quality content Google can make your business brand. Because being highly visible as a trusted resource by Google will always going to work in a brand’s favor.
For A Better User Experience
To rank on the top of a search engine’s result page user experience is the essential part of getting there. For maximum visibility and organic ranking, UX is a big part.
As we are taking Google as the main search engine in the world. So according to Google, it has learned how to interpret a favorable or unfavorable user experience, and positive user experience has become an unexpected element to a website’s success.
“A clear example of building a strong user experience is how Google has become more and more of an answer engine offering the sought-after data directly on the SERPs (search engine results pages) for users.”
Getting lots of information in fewer clicks quickly and easily is known to be a quality SEO. Thus a positive user experience will be in favor of the brand’s success.
If there will be no quality content what the user searching for then they will jump back from the site and Google considers this action as degrade point.
Local SEO Means Increased Engagement, Traffic & Conversions
According to a survey, maximum searches are done on Mobiles. So because of mobile traffic for small businesses ’ success, local searches become a fundamental part.
Local SEO is to do for optimizing a business’s digital properties, so people can find you quickly and easily.
Local optimization is done for focusing on a specific region for a brand’s messaging on a local level.
There should be a strong emphasis on user reviews on Google, as well as other reviews sites depending on the industry.
SEO Impacts the Buying Cycle
Doing researches over the internet is the biggest advantage of the internet from the buyer’s perspective.
But while doing researches they click on the first three results most. So information that they collect from there has an 80% chance to impact their buying behavior.
The Environment of The Web is in SEO
This can be a challenge to stay on the top of search results in this continuously changing environment of the World Wide Web.
Staying on top of SEO includes being in the loop for the major changes taking place for search.
That will be beneficial to brands to know the tactics of other local and competitor businesses.
SEO Doesn’t Ask for A Lot of Money
Everything asks for its price, all the best things do. Am I Right?
To be on the top of search results you need to spend money. You can spend it on Ads or on SEO.
But remember to stay on top with Ads you still need to do SEO. You can use the best tools for SEO.
SEO Is A Long-Term Strategy
With Ads, you can stay on top of search results for a part-time but with SEO you can stay there for a long time depends on your SEO tactics.
SEO can have a noticeable impact within the first year of action and can last for more than several years.
More is the time, effort and budget to do SEO better and longer a website stands to be a worthy contender in its market.
“As the market evolves, yes, it’s best to follow the trends and changes closely. But even a site that hasn’t had a boatload of intense Search Engine Optimization recommendations implemented will improve from basic SEO best practices being employed on an honest website with a decent user experience.”
SEO Brings New Opportunities to Light
High-quality SEO will always find a means of discovering and leveraging new opportunities for brands to, not just be discovered, but to shine.
Offering quality Search Engine Optimization to brands means submersing an SEO team in everything that is that brand. It’s the only way to truly market a brand with the passion and understanding that the brand’s stakeholders have for it: becoming a stakeholder.
The better a brand is understood, the more opportunities will arise to help it thrive. The same can be said about SEO.
To Win Clicks
Now, this does not remain a secret in the world of SEO that if you’re not on Page 1, you’re likely not killing the organic search game.
According to recent studies on Search Engine Optimization, this is clear that the first three positions on SERP’s will get the 70 percent of all clicks on the first page while page 1 and page 2 will get approximately all clicks on that search.
Is anything clear to you?
- If you’re not on Page 1, you need to be.
- There are still too many instances when a user types a search query and can’t find exactly what it’s looking for.
There’s no better way to show the success of Search Engine Optimization, either. We all know the data never lies.
Types of SEO
Search Engine Optimization is done to improve the visibility and ranking of a website. That means it is not a single thread process. To explain SEO in brief we can divide it into categories.
The six big types of SEO are:
- On-page SEO
- Off-Page SEO
- Technical SEO
- Local SEO
- App Store SEO
- YouTube SEO
You can learn types of SEO in the explained way in this report.
FAQ’s About SEO
- Why SEO is important for businesses and individuals too?
To rank or to survive on Google or on any search engine SEO is an essential part of the website. Without SEO you can't know whether your article is ready is to target your audience you want. To know in details you can visit our information center, where every single detail about SEO or Search Engine Optimization is explained in an easy way to understand.
- How to do SEO?
Doing search engine optimization is very easy. But if you are a newcomer to this industry than you can follow these simple steps to scale SEO or Search Engine Optimization for an intensive result.
*Master Keyword Research
*Understand your competition
*Plan your site
*Optimize your site
*Produce regular content
*Generate public relations
*Build a social network
*Understand your Google Analytics report
The best of these steps you can read or listen to a podcast related to SEO composed by experts.
Besides this, there are so many tools that make SEO work very simple. You can view the details about these tools in this article.
- How much does SEO cost?
The cost of SEO services depends on what is included. Based on the scope of your project the general cost of this service is $600-$2000/month.
Hourly rate of SEO work is $80-$200/hour. While a one time cost for a project varies between $5,000-$30,000.
If you want to hire the best SEO expert for your work then you can choose this service provider.
- How can I learn SEO for Free?
There is no fee for anything in this world if you have that level will power to that thing. Learning SEO is very easy but it can take time to be a master in SEO strategies.
The best way to learn SEO in free is to practice it on your website/ blog or YouTube channel.
Besides this, there are so many platforms or content providers who offer free SEO learning. You can join one of them to perform all those tactics they explained to you.
- What are SEO tools?
Ther are so many programs that offer a simple way to perform SEO for your content or website. Generally, we call this software as SEO tools. Many of them are paid. You can check the list of best SEO Tools for you in 2020 that can help to retain the top position on Search Engine result pages.
- What are SEO Keywords?
The keywords and phrases that are placed in your article, which make it possible for people to find your content on search engines after a search query. A website that is well-optimized will speaks the same language as its visitors base with keywords for SEO that help connect searchers to your website.