Top SEO Tools For Digital Marketers in 2020

Do you think you just need to embed keywords in your content and in the title of your blog to rank your website to the top? Does it really work? I don’t know your point of view, but I think so when I started writing my blogs. Millions of people think the same. And when I learned all these stuff of embedding keywords I think I was an SEO Ninja. 🙁 But sadly when I started reading and research about this I found myself in the middle of the Ocean of SEO. Things like keyword research, link building are actually quicksand where you need to be aware and cautious to overcome the odds.

On researching, I also found that there are many SEO tools that can help you to rank your website. And they really do the same. These SEO tools are awesome.

From there I got queries like – Which SEO tools would be best for the website? or which free SEO tools are available on the internet that can really help to rank website?

So I am here with a list of free and paid SEO tools with all details that will boost your website to the top.

List of Top SEO Tools That can Boost your website in 2020 

So, If You’re a blogger or website owner and want to rank your article on top of Google to get more traffic and sales on your website or blog. Then your target must be on the right keywords and also beat your competitors.  But before going through the SEO tools you must know what is SEO and why this is needed in today’s world.

“Search Engine Optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement.”

Need for SEO:

SEO is becoming important for businesses increasingly as more people are turning to the internet for answers to questions and to find a product or business. If you can’t rank your website to the top, you may be missing out on customers for your business.

The higher your page is ranked, the more visible it will be. If your site will rank at one of the top spots, the information provided by you can be viewed by thousands of potential customers. Research tells us that SEO is important because:

Credit: Neil Patel

As you know users are more likely to click on one of the top five results returned. For this, a good SEO program can help you to gain these positions.

Only gaining traffic is not enough, you need them to stay and convert into customers. A good SEO program can improve the user’s experience, and make your site as user-friendly as possible. A good web hosting is also a factor for providing good speed and loading time for your website. According to the report:

“40% of visitors will abandon a website if the loading time of the website is more than 3 seconds.”

“80% of visitors will not return to the website again if the loading time is more than 3 seconds”

Credit: Neil Patel


Often we trust that search engines are returning reliable and accurate results to us that meet our query. We believe that sites in the top spots are often the most trustworthy. So

“Write for the humans first, Search engine second”

How SEO Works to Boost Your Website

A quick definition of SEO working

“SEO tools allow businesses to offer and track their marketing efforts in a budget-friendly manner, bringing effortless results to the social media platform, website, and email campaigns”

Search engine optimization offers many crucial benefits to help us to compete in today’s increasingly digital world. It can help us to gain more visibility and help to ensure that when potential customers come to our site. So we can build a more user-friendly site.

According to analytics, the top five spots are the most important because they earn almost ⅓ of clicks. Quality and relevant content is another factor to earn traffic or customers to our site. So try to drive more relevant traffic to the website because trustworthy websites have more chance to recall their customers.

Try to convert more visitors to customers because our site will be optimized to offer the information customers are looking for.

Types Of SEO Tools

  • Keyword Rank Tracking Tool –

    Role of keywords can make or break the online marketing plan. For better results, you have to choose keywords that will be both long-term and long-lasting as well as powerful that can impact the audience. To track the working of the keyword you have selected, you must have a technique. A keyword rank tracking tool can help you with this issue.


  • Keyword Analysis Tools –

    User attraction is the main factor to rank a keyword. For this, you have to choose the best keywords to attract customers to your business and help you rank higher. Acquiring strategic about the keywords chosen to ensure a successful campaign is also important, but how to choose an attractive keyword? For this, there are several tools to help.


  • Complete SEO Suites –

    As I told you, SEO is important to grow our digital platform and attract new customers. But there is a lot that goes into it, but every business or blog is unique and their needs are also unique. So there is an all-in-one tool that can help beginners to experts in SEO to strengthen their online presence.


  • Reporting and Analytics Dashboards –

    Monitoring the efforts is also important after publishing the business. Reporting and analytics tools will give you an in-depth insight into your performance and also suggest what needs to happen next, and what needs to be tweaked.


  • Back-link Research Tools –

    Backlinks are important because they help search engines to know that a website is both popular and important. Solid backlinks can boost your rankings by showing search engines that your website is trustworthy.


  • Online Reputation Management Tools –

    Reviews are more important than everything because they show our quality. But to get reviews on the website, we have to be willing to ask for them. These ORM tools make it easy to encourage customers to leave their reviews on website.


  • Competitive Analysis –

    Competition research is very important to grow in any field. Competition research is equally important to have a healthy SEO program.


  • Listing Distribution –

    Information on our website can be found in many online distributions. To track them all to ensure our listing is accurate can be time-consuming. These tools help and save time while excluding extra steps.


  • White Label Marketing Tools –

    These services are fulfillment services.


  • Site Uptime Tracking Tools –

    As I mentioned above speed is important for great user experience. If visitors have to wait too long for your site to load, they’ll bounce back and move to a competitor.


  • Schema Markup Generator –

    Schema markup helps to improve the way of page displays in SERPs to provide useful information to users.


  • Social Media Marketing Management –

    Social Media Marketing is also important to grow in this digital world. Building and maintaining a social media marketing strategy is a job all of its own. To monitor and build social profiles these tools will help you.


  • PPC Tools –

    Advertising for any business is also important. But to navigate pay per click advertising can be confusing. Choosing the right keywords to drive more traffic to your site and targeting ads can be done by these tools.


  • SEO Crawlers –

    Ranking of website is also depending on SEO errors. These tools help in resolving SEO errors and converting visitors to customers.


  • Duplicate Content Checkers –

    Copy content is not liked by Google and it can cause to degrade site performance. Using these tools we can generate unique content for our website.


  • On-page SEO Checkers –

    These tools help on spot issues within a webpage that can affect SEO and therefore affect the ranking of the website.


  • Search Engine Webmaster Tools –

    These tools are provided by search engines like Google and Bing to provide valuable information about the site and performance of the site. They also notify about the potential problems and issues that might affect the rankings of the website on search engines.

List of Top SEO Tools (Free/Paid) in 2020

Here in the list, you can find similar SEO tools. But you can choose any tool that suits your needs.

Ahref- Best SEO keyword tool-

Ahrefs gives you a look at what your competitors are doing so you can compete stronger. It provides backlink research, as well as analysis of competitors, keyword research, rank tracking, content research, and web monitoring.

SEMrush- Marketing tool-

SemRush offers an “all-in-one” marketing kit that targets SEO, paid traffic (CPC), social media, as well as content and PR. It boasts more than three million users, including eBay and Services include backlink analysis, keyword research, and customized PDF reports to keep you up to date on what is happening with your digital marketing profile.

UberSuggest- Free SEO tool-

Ubersuggest is a keyword analysis tool provided by the SEO guru Neil Patel.

KWFinder- SEO keyword tool-

Long-tail keywords can help set you apart, and KWFinder helps you research the right keywords for your business. Not only can you see the search volume, CPC and trend, you can also see the level of difficulty and the current Google search results for that keyword. You can even see what other domains are targeting that keyword, along with that page’s backlinks, traffic, and social shares. KwFinder also allows you to target your search locally, be it by city, state or even country.

MOZ- SEO software-

Moz is one of the most well-known companies offering SEO insight. It’s SEO tools include keyword research, SEO audit and crawl, backlink research, rank tracking, and an SEO toolbar. They offer both all-in-one website SEO and SEO-integrated business listing assistance.

Answer the Public- Free SEO tool-

At Answer the Public, you type in a keyword, and then you’ll be given a keyword list based on auto-suggest results from both Google and Bing. It capitalizes on what actual users are typing into these search engines and then provides you with a visualization of the keywords generated.

SpyFu- Free SEO tool-

SpyFu allows you to download your competitor’s most profitable keywords, both for organic and paid search. All you have to do is type in a competitor’s domain, and the SpyFu will show you every place they’ve shown up on Google, as well as keywords they’ve used on AdWords, organic rankings, and their ad variations.

Siteliner- SEO analysis tool-

It is a good tool for finding duplicate data. It’s important that you should use your own data or thoughts, which means the data you used can’t be posted by any other person or website. It should be unique so you have to check this by using this tool. It will be helping you to find the data you used is not duplicate.

Yoast SEO- Best free SEO tool-

If you are running a WordPress website than the Yoast SEO is the best SEO plugin. It is easy to use and user-friendly and also helps to create the content. You can optimize the content, meta tags, title, URL, description and also you can generate the sitemaps with this free WordPress SEO plugin.

Screaming Frog- SEO tool online-

Screaming Frog is the industry’s leading website crawler. Their spider will crawl your website to analyze technical and onsite SEO to help you analyze your strengths and weaknesses. Find broken links and duplicate content, analyze titles and meta-data to be sure they are working for you, and much more.

. Google Analytics- Free analytic tool-

Google Search Console-Free webmaster tool-

Google wants customers to be able to find the best resources on the web, so they offer tools to help you with their mission. You can track your site’s performance, get support straight from Google, and learn about how you can make your site as user-friendly and search-friendly as possible.

Keyword Tool is free up to 750 keyword suggestions, but to see data such as CPC, search volume and competition, you’ll have to upgrade to pro. But, this tool will help you optimize keywords not just for Google, but for Bing, Amazon, YouTube and even the AppStore.


Alexa is an company that helps you boost traffic to your website and increase revenue with a full suite of competitor analysis and SEO tools.

Similar Web-

Similar Web allows you to not only track your market share and optimize your digital effectiveness, it also allows you to monitor your competition’s traffic and analyze and uncover their SEO and content strategies. By knowing exactly where you stand in relation to your competition, you can grow your market share and make smarter decisions.


Grammarly is a grammar correction and writing assistance tool. One of the main features of the Grammarly is its’ capability to check any content against millions of online webpages and identify the duplicate content. This plagiarism checker feature makes it very useful to marketers and SEO professionals.


AdRoll will help with all your digital advertising needs, from display ads to ads on social platforms, and even email and video ads. They can help you build ad campaigns that will attract users and convert them into customers.

Technocal SEO –

Technocal SEO does the hard work for you – just enter the information, and then copy and paste the code into the corresponding spot on your website. You can get Schema markup for several different applications, including website information, job postings, events, articles, and local business, among others.


GTMetrix provides insight on how quickly your site loads and provides recommendations on actions to take to optimize your site’s speed. GTMetrix will tell you your page speed, YSlow score, page load details, and other information to help you spot any issues and correct them before you lose customers.

[tabs slidertype=”top tabs” fx=”slide”] [tabcontainer] [tabtext]FAQ’s[/tabtext] [tabtext]Conclusion[/tabtext] [/tabcontainer] [tabcontent] [tab]

[learn_more caption=”What is SEO and how does it work?”] You can read this here.[/learn_more] [learn_more caption=”What are the benefits of SEO?”] SEO is a ranking factor of your website. A good SEO score represents that your website will be on top soon. SERP is based on the SEO of a website.[/learn_more] [learn_more caption=”What is Google analytics?”] Google analytics helps you to analyze the behavior of a user for the site. Number visitors, which page they like, how much time they spend on your site all this can be seen with the help of Google analytics.[/learn_more] [learn_more caption=” What are the main Google ranking factors?”] • Content quality • Website speed • Backlinks • Social signals • Domain authority • Security • User experience To know more factors you may also jump to this page.[/learn_more]

[/tab] [tab]I will recommend you Ahref Tool. This is a complete SEO tool. With the help of it, you can do any task of SEO. Maybe it is a competitor research, keyword planning, analytics of your website, backlink checking, site health, etc. But always remember this is a paid tool. So, only use this tool when you have a good business. For a small business, this tool will not worth your efforts.[/tab] [/tabcontent] [/tabs]

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3 thoughts on “Top SEO Tools For Digital Marketers in 2020”

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